Cycle World partnership fuels future

The Ride for Kids® program establishes the link between the motorcycling community and the Pediatric Brain Tumor Foundation® (PBTF). That link is strengthened by the phenomenal support of Cycle World through its annual Joseph C. Parkhurst Education Fund Silent Auction.

The Parkhurst Auction is named for Cycle World's founder, Joe Parkhurst, a great believer in the importance of education.

The Parkhurst Silent Auction attracts hundreds of bidders for rare, collectible motorcycle memorabilia each year at the Dealernews International Powersports Dealer Expo. Auction donations fund opportunities for the young heroes who have survived their life-and-death struggle with brain tumors.

Generous auction donors and bidders have contributed more than $261,000 in scholarship assistance for brain tumor patients since the program began in 2002.

To donate an item for the next auction, please click here.

TWIST Initiative
We invite you to learn more about motorcycling through the TWIST Initiative, Cycle World's proactive campaign to showcase motorcycling as an economical, fun, safe and environmentally responsible mode of transportation.