Kevin Schwantz, Lyle Lovett star in new PSA to promote Ride for Kids®
February 11, 2011
Kevin Schwantz and Lyle Lovett have teamed up to help children
with brain tumors by filming a new public service announcement for the
Ride for Kids® program.
Motorcycle racing champion Kevin Schwantz and recording superstar Lyle
Lovett have teamed up to help children with brain tumors by filming a new
public service announcement for the Ride for Kids® program.
“A big Ride for Kids thank-you goes out to Kevin Schwantz and Lyle
Lovett,” said Kyle Clack, national director of the Pediatric Brain Tumor
Foundation® Ride for Kids. “To have two such well-known motorcyclists,
each a ‘world champion’ in their profession, get together to make a real
difference in children’s lives is truly a championship event!”
An avid motorcyclist who has supported Ride for Kids® since it came to
Houston 20 years ago, Lovett has recorded several PSAs for the foundation.
Schwantz is also a major fan. Last year while managing American Honda’s
Moto2 effort to benefit the PBTF, he took time to lead the Ride for Kids® Lap
of Champions at Indianapolis Motor Speedway.
The spot was filmed last month at Northwest Honda in Houston, with help
from Love Advertising and Understand, Inc. It also stars a young brain tumor
survivor named Garrett. Each day, 10 more children like him are diagnosed with
a brain tumor, the deadliest form of childhood cancer.
Motorcyclists like Lovett and Schwantz are helping the Pediatric Brain
Tumor Foundation® change these children’s lives for the better. We invite you
to join them in riding for a reason. Ride for Kids® events take place in 40
cities this year, starting April 3 in Deerfield Beach, Fla.
Ride for Kids® 302 Ridgefield Ct. Asheville, NC 28806
